Toys + SMART + Science and Learning Toys

Learning phonics has never been so much fun. Includes 8 different games, memory game and melodies, 26 backlit letter keys with visual identification. With speech-directed play learn how to say the alphabet and hear the sounds each word and letter makes. The unit also teaches numbers and colour identified with musical rewards. Batteries included. Age from 3 years. Less

Go for a spin around a town of fun learning! Turn the ignition key, spin the soft fabric wheel, beep the horn, push the accelerator or press the buttons for fun sound effects, melodies and to learn the alphabet, colours and fun driving phrases! Develops fine motor skills as well as providing great sensory stimulation through flashing lights, sounds and textures. Less

Soft and cheerful Charlie makes learning letters fun. 4 modes to choose from, he introduces letters A-E using object association, fun sounds and an upbeat story telling song. He also plays 5 popular childrens melodies for your little one to sing along to. See his cheeks flash as he speaks and sings. Requires 2 x AA batteries. Age from 6 months (approx). Less

Grow with me toy includes floor play, walkers and ride on features. Sensor recognises letters and objects. Follow me lights game helps introduce the alphabet. Includes a 6 page alphabet book with non rip and water resistant pages. Complete with 26 letter blocks. Age from 12 months. Less

Ride-on it, push it along, or play with the VTech alphabet train. Designed with features that grow with your baby, its colours shapes and textures help your little one to learn and develop. It has 26 chunky letter blocks to teach letters, objects and animals. On its side is a 14 page non-rip alphabet book, while there are and motion sensors for interactivity. Less

Colourful cards to aid early reading and counting skills. The flashcards are designed to help your child build up a collection of words that will help them to develop early reading skills. The bright, colourful pictures will help your child to associate with the words easier. Contains 50 cards. Less

Place the characters onto the magical sensors to hear their names and characteristicsMultiple interactive role-play features including removable mobile phone and car platformTeaches animals and their sounds, numbers and coloursEncourages interactive and independent play 12 Months + Less

Fisher Price Laugh and Learn Piggy Bank counts on plenty of leaning fun and musical rewards with this delightful friend. Baby will learn about counting, colours, animals and sizes with songs, music, speech and activities that respond to baby. There are 10 colourful coins to drop into the slot while counting along comparing big and small, and discovering mummy and baby animals. Press piggy's snout for musical responses, open the door for put-and-take play, and enjoy fun sing-along songs. Less

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Who will win the race between the rabbit and the turtle? In this fun Alphabet Phonics Book, you get to be involved in an exciting interactive animal themed story. This colourful, talking 6 page storybook teaches children about letter names, phon Less

The Spin-Ball offers appealing multi-sensory stimulation. The different 'slices' are in a rainbow of colors to elicit a harmonious feeling, and to develop the ability to differentiate between colors. (ages 6-24 months) Less

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What a fun way to learn letters, phonics, and simple spelling! LeapFrog's magnetic Word Whammer talks, teaches, and sings as kids insert and remove 32 light-up letters. Three modes of exploration: learn letter names and sounds...combine letters into words...and, eventually, learn to spell rhyming words by switching letters. Packed with learning power kids can create more than 325 words! Makes a great travel toy, or stick it to your fridge and keep children busy while you cook. Requires 2 "AA" batteries (sold separately). For ages 3 and up. Less

Our new lovable and versatile electronic Activity Ball contains a multitude of fun and developmental activities, enticing baby to discover and explore each and every one of them, while developing gross motors skills, problem solving skills, learning about object permanence, cause and effect and the different parts of the body. Baby taps the ball, and is rewarded by one of five magical sounds, which engages her understanding of cause and effect. Or, grabs and hangs on to the antennas to encourage her to sit, and if the ball "runs" away, to crawl after it. She can pull at the stretchy jittering legs, shake the ball to watch the rattling beads, play with the bead rattle, or discover and enjoy the various textures, for a jolly good time of learning fun. Features Peek-a-boo magnet arm Rattle Crinkly areas Variety of textures Jittering and rattling peek-a-boo head and legs 5 fun sounds Moving beads Uses three 1.5v button-cell batteries - included Developmental Benefits Less

eBay offers you smart deals and the widest selection, ranging from the everyday basics to things that are as unique as yourself. With millions of items to choose from, great deals are always just a click away. Less

eBay offers you smart deals and the widest selection, ranging from the everyday basics to things that are as unique as yourself. With millions of items to choose from, great deals are always just a click away. Less

eBay offers you smart deals and the widest selection, ranging from the everyday basics to things that are as unique as yourself. With millions of items to choose from, great deals are always just a click away. Less

eBay offers you smart deals and the widest selection, ranging from the everyday basics to things that are as unique as yourself. With millions of items to choose from, great deals are always just a click away. Less